For this analytic blog post I chose to reflect and dissect some of the meaning and theories that Christine Harold explored and stated in her article regarding pranking rhetoric. Throughout Harolds writings she focuses on “culture jamming” in the act of rhetorical protest. Culture jamming is defined as as a media tactic to subvert or disrupt the mainstream media culture. Basically, the ‘media pranksters’ deploy the tools that drive culture jamming and pranking rhetoric and take advantage of brands, businesses and any other noticeable media powerhouse with truths and exaggerations to open the eyes and bring attention to the public.

The logo above is one of the most noticeable and famous logos in America. The culture obsessed Starbucks. Most everyone who loves coffee loves Starbucks, but there are the haters. “The coffee isn’t hot enough.. I have to pay over $5 dollars for a regular cofffee.. why wouldn’t I just go to Dunkin Doughnuts?..’
These are all fair and revolving questions that I hear about Starbucks consistently.

Although I do find myself more often than not in the line at Dunkin Doughnuts rather than Starbucks, the above visual is an example of pranksters on the media using tools to exaggerate (really not an exaggeration) the price of a coffee from Starbucks.
Yes it is true that Starbucks costs a lot for a cup of joe, and it’s not “even that much more noticeably better than other coffee shops”, but for some reason even I find myself at Starbucks paying $5.50 for a large coffee. It’s a part of our culture but something we still don’t turn our backs on and abandon because it is so culturally accepted.
There are countless other refurbished brand logos that have been remodeled to expose the truth whether it be known, true or exaggerated regarding their brand and its management. All of the edits are examples of pranking rhetoric and culture jamming.
The online pranksters are using tools and the media to create visuals regarding our rhetoric terms to the mass media audience.













